Envotech Homes — 2020

Brand Identity Design

CONCEPT ~

As part of a student project, I was tasked with creating the logo and brand identity of a made-up sustainable company. I created Envotech Homes, which combines sustainability and smart technology to design and build homes for the future. I created all aspects of the brand in three stages. The first stage was to analyse the industry and competitors to devise the company's market position and brand values. This also included the creation of the brand name and tagline. The second stage comprised logo ideation and execution, and the final stage was the creation of the brand's visual language. I created many brand applications, including stationery, out-of-home advertising, web design, etc. I also developed brand guidelines and the brand look and feel.

CLIENT ~

Student Project

ROLE ~

Brand Identity Design, Logo Design, Collateral Design, & Copywriting